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TOP PICKS & BESTSELLERS

Who We Are

Made in London

Supporting Independent

Who We Are

We are Earl of East. Born in London, influenced by everywhere. We live and breathe fragrance, because we believe scent is our most powerful sense. Connecting body, and mind...more about us.

Who We Are

We are Earl of East. Born in London, influenced by everywhere. We live and breathe fragrance, because we believe scent is our most powerful sense. Connecting body, and mind...more about us.

Made in London

Our bestselling range of home fragrance products are hand blended by our team at our East London studio...more about our products.

Made in London

Our bestselling range of home fragrance products are hand blended by our team at our East London studio...more about our products.

Supporting Independent

Our central London stores are home to some of our favourite independent brands curating a one-stop-shop for gifting and home...visit our stores.

Supporting Independent

Our central London stores are home to some of our favourite independent brands curating a one-stop-shop for gifting and home...visit our stores.

Five star rated by our customers

Viagem - 500ml

'This scent never gets old, love it for myself and to gift to friends.'

- Olivia

Iced Matcha Candle - 300ml

'Next level and I'm officially obsessed. If I could give 500 stars I would.'

- Tom

Shinrin-Yoku All Over Oil - 300ml

'I love love love this oil. It’s my third bottle and I can’t live without it.'

- Susan

Strand Incense Cones

'These incense cones are some of the best I’ve ever experienced. Highly recommend.'

- Kyla

Candle Making Workshop

'The whole experience was a birthday present for my wife and it was a fantastic experience.'

- Stuart

Onsen Essential Oil - 10ml

'A gorgeous scent that fills the room. The little bottle last for absolutely ages too.'

- Dave

Atlas Cedar Air Freshener

'This is a game-changer.'

- Patrick

Jardin de la Lune Candle - 500ml

'Highly recommend this scent for anyone!'

- Joanna

RITUAL REWARDS

Earn rewards with every purchase and redeem them exclusively on Earl of East products - designed to enrich your rituals, every day. T&C's apply

JOIN THE RITUAL

VISIT OUR STORES

Available for Click & Collect

Earl of East | Regent Street

Mon-Fri: 11am-7pm | Sat-Sun: 10am-6pm

Earl of East | Kings Cross

Mon-Sat: 10am-7pm | Sun: 10am-6pm

Earl of East | Redchurch Street

Mon-Sat: 10am-7pm | Sun: 10am-6pm

Earl of East | Spitalfields

Mon-Fri: 11am-7pm | Sat-Sun: 10am-6pm

Earl of East | Leyton Pop-up

Sat: 11am-5pm | Sun: 10am-5pm

POPULAR COLLECTIONS

Candles & Home Fragrance | Earl of East Gift Sets | Air Fresheners | Perfume | Beauty | Drinks & Glassware | Books & Magazines