Join the Team

Earl of East is a London-based Lifestyle Brand with a focus on home-fragrance, homeware and beauty. We have three stores within Central London, and a wholesale business that boasts over 250 stockists worldwide. We are a vertically integrated business, handling concept, design, manufacture, and sales of our own brand from our East London Headquarters. Our brand has 4 pillars, Create, Curate, Collaborate and Community, this foundation weaves through everything we do as a company.

Visit our stores and alongside our entire line you’ll find a curated selection of independent and like-minded designers. As we establish ourselves as a leading UK manufacturer of high quality home fragrance, we have enjoyed collaborations with brands including JW Anderson, Selfridges, and The Great Frog in the last few years, and we believe we are only just getting started.

Earl of East has created a work environment in which our team members are constantly challenged and pushed to learn. Our company is multifaceted, creative, democratic, dynamic and ever changing and attracts people who are exactly that with a passion and interest in design, scent, culture, the environment, team work as well as innovation. We seek those who are hungry, hard-working, bring ideas to the table, challenge the status quo and inspire.

To apply for one of the below positions email us on hello@earlofeast.com

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a] E-Commerce & Brand Manager, London, UK - Full Time: 5 Days a Week

At Earl of East, we create immersive fragrance and lifestyle experiences designed to bring a little ritual to daily life. What began as a market stall in East London has grown into a multi-category brand with a cult following, known for its considered approach to scent, home, and design. With four retail stores in landmark London locations, an established wholesale presence, and a focus on storytelling-led collaborations, we operate at the intersection of fragrance, culture, and community.

The Role

We’re looking for a strategic and creative E-Commerce & Brand Manager to lead our digital brand experience, ensuring our online presence reflects the same level of care, quality, and storytelling that defines our physical spaces. This role is pivotal in driving customer engagement, retention, and growth through a seamless and elevated omnichannel experience.

Reporting to the Director or Retail & Brand, you will work closely with teams across creative, content, retail, and operations to align brand storytelling with commercial objectives, ensuring our digital touchpoints feel as curated and intentional as our in-store experience.

Key Responsibilities

E-Commerce & Digital Experience
Oversee the strategy and execution of Earl of East’s e-commerce platform, ensuring an intuitive and inspiring shopping experience.
Lead the development of digital merchandising and product storytelling, ensuring key launches, collaborations, and seasonal moments are presented in a way that feels natural and engaging.
Work with the operations and retail teams to maintain product accuracy, inventory updates, and fulfilment efficiency.
Identify opportunities to enhance the digital customer journey, leveraging UX insights, data analytics, and best-in-class benchmarks.

Brand & Content Strategy

Own the digital content calendar, ensuring all campaigns, product launches, and editorial storytelling align with our brand pillars: Create, Curate, Collaborate, and Community.
Work closely with our in-house designer, and photographer to bring the Earl of East aesthetic and voice to life across all digital platforms.
Ensure our email marketing, paid media, and organic content strategies work in tandem to support both brand awareness and revenue growth.
Oversee the rollout of digital brand activations, ensuring a seamless omnichannel experience that connects our retail spaces with our online community.

Performance & Growth

Collaborate with the operational and retail teams to drive traffic and engagement, using data-driven insights to refine strategies.
Analyse e-commerce and campaign performance, identifying trends and opportunities for optimisation.
Work with digital agency partners to manage paid media strategies, ensuring they remain brand-led, thoughtful, and effective.
Stay ahead of emerging digital trends, platform updates, and customer behaviours to keep Earl of East at the forefront of the category.

About You

Experience in an e-commerce and digital content role within a premium lifestyle, fragrance, or design-led brand.
A strong creative eye, with an ability to translate brand identity into engaging online experiences.
Commercially minded, with a data-driven approach to digital growth.
Detail-oriented and highly organised, with experience managing content production, digital campaigns, and e-commerce platforms.
A natural storyteller who understands how brand, product, and community intersect in the digital space.
A solutions-first mindset - you thrive in a fast-paced environment and embrace challenges with a calm, strategic approach.
Adobe, Shopify, Mailchimp/Klaviyo and Slack Proficient

Remuneration: salary negotiable and 28 days paid annual leave inclusive of bank holidays

Benefits: opt in pension scheme, payday candle, employee discount, monthly cultural partnerships and community engagement

At Earl of East, we believe in the power of community, craftsmanship, and creativity. If you do too, we’d love to hear from you.

To apply, please submit your CV and cover letter to hello@earlofeast.com. Please ensure you include your full name & 'a] E-Commerce & Brand Manager' in the subject line.

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b] Store Manager, London, UK - Full Time: 5 Days a Week

Earl of East is looking for a dedicated and passionate Store Manager to join our growing team and operate our newest store in London. The role is ideal for someone with an entrepreneurial spirit and a hands-on approach. We are looking for a candidate to inspire others, be able to problem solve and drive sales holistically. The successful candidate will be a skilled professional, able to grace this role with passion, attention to detail and joy.

Purpose of the Role:

The Store Manager will be a natural leader, with a passion and appreciation for our products, partner brands and consultative style of Retail Service which we have industry recognition for. You’ll be responsible for providing inspiration, training, operational leadership, and an ability to set the Retail team up for success to ultimately drive results as though the store is your own. You’ll be confident in sharing knowledge with the wider business including wholesale, production, creative and forging relationships within the wider company.Earl of East Managers are the face of the retail business and the window into everything we do.

As a Store Manager you will have to:

Ensure the smooth running of the shop floor through feedback, coaching and organisation and performance management where needed.
Take ownership of stores KPI’s (ATV, Conversion, Revenue, Loyalty Sign Up) and have a solution focused approach to developing these further.
Initiate the implementation of ideas to improve the successes of the retail business and an awareness of the goings on in the wider business.
Have a curiosity in our diverse customer base, a welcoming demeanour and excellent levels of customer service at all times leading the shop floor by example.
Ensure that company operations and procedures are implemented and followed on a day to day basis.
Set the retail team up for success through training and ownership of their development.
Oversee inventory checks, making sure stock levels are monitored and communicated to the e-commerce team.
Ensure the store is consistently clean, merchandised and have a commercial approach to product placement to maximise sales opportunities.
Formulate and present quarterly objectives with the senior management team, be able to work towards milestones whilst monitoring performance and well-being.
Work closely with our Retail Area Manager and provide key elements of the on-boarding process when needed for new team members.
Maintain reputation and profile of the Earl of East brand within local communities, fostering appropriate business relationships and leading relevant special events that demonstrate Earl of East’s commitment to rewarding their customers.

Requirements:

An excellent communicator, who fosters friendly working relationships and a collaborative working style.
Have strong written & verbal communication skills and the ability to prioritise tasks under pressure.
Have the confidence and willingness to sell products that require specialist knowledge and inspire team to do the same.
Be business savvy and have the ability to highlight ideas, opportunities and challenges.
Manage relationships with neighbours, local authorities & partners to the benefit of the business.
Have an entrepreneurial spirit, an eye for numbers with a desire to grow store revenue.
Show interest and knowledge of products across categories.
Be a natural leader and host with a warm and personable manner
Be lean forward and have a positive and solution-oriented attitude.
Highly organised and detail focused.
Ability to lead a team and motivate the people around you, therefore we require managerial experience in a customer service based role.

Software, Apps, Equipment: The role will require the use of the following systems, training will be provided where needed.
Shopify, G Suite, Trello, WhenIWork, Xero

Remuneration: Salary negotiable and 28 days paid annual leave inclusive of bank holidays

Benefits: Opt in pension scheme, payday candle, employee discount, monthly cultural partnerships and community engagement

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c] Store Supervisor & Workshop Host, London UK, Full or Part-Time: 3-5 Days a week

Earl of East is looking for a Store Supervisor & Workshop Host to join our growing
team, leading by example and ensuring exemplary customer service is delivered
each day. This role is development focused and would suit a candidate looking to
progress within an emerging lifestyle and homeware brand in a studio function or
further managerial progression.

Purpose of the Role:

As Store Supervisor you’ll work closely with the wider management team of
dedicated individuals across the business, who are collectively responsible for
representing the Earl of East brand and its values.

The Store Supervisor will be a natural leader, with a passion and appreciation for our
products, partner brands and style of retail service. You’ll be responsible for
providing inspiration, being to go to for your clusters Earl of East learning, setting the
retail team up for success. Hosting our workshops and taking ownership of this
important part of our company.

The selected candidate will spend a day a quarter in production getting to know the
bones of the company whilst being the cornerstone for leadership in the stores as a
support function for the manager.

Earl of East Supervisors are the face of the retail business and the window into
everything we do.

Responsibilities:

Ensure the smooth running of the shop floor through feedback, coaching and
organisation and performance management where needed.
Ownership of stores KPI’s (ATV, Conversion, Revenue) alongside the
manager and a solutions focused approach to developing these further.
Contribution of ideas to improve the successes of the retail business and an
awareness of the goings on in the wider business.
Ensure that company procedures are followed on a day to day basis and the
implementation of these.
Able to set the retail team up for success through training and an involvement
in the development of the team where needed.
Being an advocate for our products, with knowledge of our production
processes embodying the brand and its messages.
Assisting with inventory checks, making sure stock levels are monitored and
communicated.
Be able to maintain cleanliness and merchandising standards and look for
areas of opportunities.
Acting as the company workshop lead, being the representative for the brand
and communicating our core messages. Inclusive of the booking, preparation,
greeting, hosting and aftercare of the workshops.
Regularly engaging with the wider Earl of East management team led by data
driven insights to positively influence sales and knowledge.
Supporting the store manager with team onboarding

Requirements:

Highly organised and detail focused
Self-driven with and motivated
Ability to lead a team and inspire the people around you
Positive and solution-oriented attitude.
Ability to identify and prioritise important tasks under pressure
Be an excellent communicator and work well as part of a team and in a multi-tasking environment
Have an entrepreneurial spirit and a key eye for numbers with a desire to grow store revenue
Be an excellent sales person on the shop floor leading by example
Confidence speaking in front of people, adapting to different groups and members of the public.
No managerial experience is required as it’s an entry level position, however we do ask that candidates can demonstrate at least a year in a
relevant sales position or other relevant experience.

Software, Apps, Equipment:
The role will require the use of the following systems, training will be provided where
needed.

Shopify, G-Suite, Trello, wheniwork, Slack

Remuneration: salary negotiable and 28 days paid annual leave inclusive of bank holidays

Benefits: opt in pension scheme, payday candle, employee discount, monthly cultural partnerships and community engagement

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d] Retail Assistant, London, UK

In this role, you will actively seek dialogues with Earl of East customers. You’ll ensure the highest level of service and display and interest and understanding of independent designers and the range of goods we carry and produce.

Purpose of the Role:

We are looking for a dedicated and passionate retail assistant located at our Earl of East Kings Cross space. The successful applicant will be part of a team of energetic individuals who are collectively responsible for representing the Earl of East brand and its values and hit retails targets. This is a full-time position and typically you will be required to work weekends, but flexibility is key.

You will assist in keeping the store environment tidy and presentable.

You will welcome guests into the space and forge dialogues with confidence and knowledge to build customer relationships.

The successful candidate will be a skilled professional, able to grace this role with passion, attention to detail and joy.

As Retail Assistant, you'll have to:

Have had previous experience in retail
Show interest and knowledge of products across categories
Deliver our exceptional approach to customer service and operational excellence consistently
Maintain and present the store
Work in a friendly, collaborative manner & communicate effectively
Have the confidence and willingness to sell products that require specialist knowledge
Manage your day-to-day independently to Earl of East standards
Have strong written & verbal communication skills
Be hands-on, practical problem solving
Have high attention to detail
Have the ability to work on weekends, evenings and holidays as needed

Remuneration: salary negotiable and 28 days paid annual leave inclusive of bank holidays

Benefits: opt in pension scheme, payday candle, employee discount, monthly cultural partnerships and community engagement

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e] Studio Assistant (Maker), London, UK - Full Time: 5 OR 4 Days a Week

As Studio Assistant (Maker) you’ll be part of the wider team of dedicated individuals across the business, who are collectively responsible for representing the Earl of East brand and its values. The Studio Assistant (maker) will be a natural team player working collaboratively with other Studio Assistants reporting into the Production Lead.

As Studio Assistant, you'll have to:

Make the entire Earl of East range in our London based studio.

Work alongside your Studio Manager, hitting milestones and KPIs

Coordinate between making different ranges at different stages & ensuring workflow and deadlines are met.

Carry out regular inventory checks and making sure stock levels are adequate.

Adhere to Health and Safety procedures, risk assessments and good manufacturing process (GMP) at all times.

Maintain studio in presentable conditions at all times.

Have excellent organisational, written and presentation skills and attention to detail.

Be vocal part of the studio team and update wider business in weekly meetings.

Requirements:

Be a methodical maker
Highly organised and detail focused
Self-driven with a high level of motivation
Have high attention to detail
Take ownership of tasks within a team
Positive and solution-oriented attitude
Ability to identify and prioritise important tasks under pressure
Works well as part of a team and in a multi-tasking environment
Interest and understanding of working with raw materials
Manage your day-to-day independently to company standards

Remuneration: salary negotiable and 28 days paid annual leave inclusive of bank holidays

Benefits: opt in pension scheme, payday candle, employee discount, monthly cultural partnerships and community engagement