Journal

BEHIND THE BRAND: DIZZIAK

BEHIND THE BRAND: DIZZIAK

At Earl of East we curated and collaborate with some amazing small brands and founders. Meet Loretta from DIZZIAK, a haircare brand brought out of ...

Scentscaping Your Home: A Room-by-Room Guide

Transform your home into a sensory sanctuary with the art of scentscaping. Read our tips for curating the perfect aroma for every room.

RECIPES

Pancakes Two Ways: Sweet & Spicy

Our favourite pancake dishes to satisfy your savoury or sweet cravings.

HOME TRENDS

Trends for Home: The Unfitted Kitchen

Your kitchen should feel like the heart of the home—lived-in, and full of character. Enter the unfitted kitchen, a space that trades rigid cabinetr...

GIFTING

Valentine's Day Gift Guide

Our top picks of the most thoughtful Valentine's Day gifts. Treat yourself or a loved one.

Scent as Self Care: Love

Scents have long been a form of self-care, offering calm, evoking good memories, or uplifting your mood. Here we explore fragrances that inspire f...

TRAVEL

London's Date Worthy Restaurants

From intimate bistros to trendy hotspots, we’ve rounded up our favourite date-worthy restaurants in London—perfect for sparking conversation and in...

Trends for Home & Interiors 2025

2025 is shaping up to be a year of contrasts: rich terracotta tones meet playful primary pops, while earthy scents blend with indulgent gourmand fr...

Elevate Your Self-Care Ritual: Introducing Our New Cleansing Bars

With waterless beauty on the rise, we introduce our cleansing bars in our best selling scents. Each bar has a hero ingredient designed to benefit t...

Sent as Self Care: Uplifting

We have always used scent as part of our self-care routine and we see the change it makes to our mood, behaviours and memories

Small Wins, Big Difference: Intentional Living for 2025

Finding joy in the everyday and cherishing what matters most, this year is about intention - creating lasting habits that bring balance. Whether yo...

SCENTS & RITUALS

3 Cleansing Rituals for Setting Intentions

Rituals for cleansing and setting new intentions can be beneficial at any time, but we do especially love them when venturing into a new year, ti...

BEAUTY & WELLNESS

The Spathroom: 5 Steps For The Perfect Bath

There is something enchanting about the act of submerging yourself in water, letting it cleanse not only your physical body but also your mind.