Fragrance & Lifestyle Brand in London, UK

Strand

Birchwood · Bay Leaf · Mandarin

Shop Now

BUILD YOUR RITUAL JUST ARRIVED

Living room with a checked sofa and side table

Autumn In Colour

New Season Colour, Pattern and Form

SHOP THE EDIT

BUILD YOUR RITUAL JUST ARRIVED

Scent-led rituals for modern living

Made in London, crafted by hand

Clean, conscious ingredients

Curated and independent

Created local, stocked worldwide

Scent-led rituals for modern living

Made in London, crafted by hand

Clean, conscious ingredients

Curated and independent

Created local, stocked worldwide

Scent-led rituals for modern living

Made in London, crafted by hand

Clean, conscious ingredients

Curated and independent

Created local, stocked worldwide

Scent-led rituals for modern living

Made in London, crafted by hand

Clean, conscious ingredients

Curated and independent

Created local, stocked worldwide

Scent-led rituals for modern living

Made in London, crafted by hand

Clean, conscious ingredients

Curated and independent

Created local, stocked worldwide

Autumn in Colour

1 2

Dusen Dusen

Rivet Embroidered Cushion - 18x18"

£90.00

Gregory B Studios

"In Within" Tapestry - Large - 195cm x 140cm

£160.00

ferm LIVING

Ripple Portable Lamp - Large - White

£235.00

ferm LIVING

Plant Box - Bright Blue

£235.00

SHIPPING 30/10

Matias Moellenbach

OBA Soap & Tray Set - Papaya

£45.00

Casa Rolio

Hot Water Bottle with Cover - Mocha

£42.00

Home For Now Book and Candle Set by Earl of East, featuring the Gestalten interiors book and an Earl of East scented candle.

Earl of East x Gestalten

Home For Now Book & Candle Set

£50.00

Dusen Dusen

Stripe Oven Mitt - Dragonfly

£32.00

View All

As featured by

Shop by product

1 2

Incense

Reed Diffusers

Home Mists

Bath & Body

Fragrance Oil Blends

Essential Oils

Aromatherapy Sprays

Cleansing Bar Soap

Air Fresheners

Home For Now Exclusive Bundle

The Bathroom Edit

1 2

Earl of East Shinrin-Yoku All Over Oil in glass bottle with black cap and luxury packaging

BESTSELLER

Subscribe every

£49.50

One-time

£55.00

Earl of East

Shinrin-Yoku All Over Oil — 300ml

£55.00

17 reviews

Subscribe every

£49.50

One-time

£55.00

HAY

Stripe Hand Towel in Dusty Blue

£19.00

A long kimono-style robe with vertical stripes in beige, gray, and white, featuring a tie belt at the waist, shown against a plain white background.

HAY

Waffle Bathrobe - Stripe - Dusty Blue

£99.00

SHIPPING 30/10

Matias Moellenbach

OBA Soap & Tray Set - Citralis

£45.00

Onsen Scented Candle 260ml by Earl of East in amber glass vessel

BESTSELLER

Subscribe every

£37.80

One-time

£42.00

Earl of East

Onsen Scented Candle — 260ml

£42.00

4 reviews

Subscribe every

£37.80

One-time

£42.00

Ancient Wisdom

Natural Riverstone Grounding Pot - Medium

£25.50

HAY

Stripe Bath Mat - Dusty Blue

£39.00

HAY

Colour Crate - Small - Soft Blue

£6.00

Shop Bathroom

Rated by our customers

1 2

Natalie J

Stunning Body Oil. Incredible scent and has left skin feeling super soft

Vaughan F

Definitely my favourite incense ever! I’ve restocked many times.

Jas

Loved this candle it has lasted us so long and smells amazing

Olivia L

These are really great and fill the whole flat with their smell!

Anna T

A Superb Product

Jude N.

These are really long lasting diffusers so worth the money.

Laura N

A quick spritz at the end of long, hot days of sightseeing relaxed & revived my restless legs and tired feet.

Natalie J

Stunning Body Oil. Incredible scent and has left skin feeling super soft

Vaughan F

Definitely my favourite incense ever! I’ve restocked many times.

Jas

Loved this candle it has lasted us so long and smells amazing

Olivia L

These are really great and fill the whole flat with their smell!

Anna T

A Superb Product

Jude N.

These are really long lasting diffusers so worth the money.

Laura N

A quick spritz at the end of long, hot days of sightseeing relaxed & revived my restless legs and tired feet.

Natalie J

Stunning Body Oil. Incredible scent and has left skin feeling super soft

Vaughan F

Definitely my favourite incense ever! I’ve restocked many times.

Jas

Loved this candle it has lasted us so long and smells amazing

Olivia L

These are really great and fill the whole flat with their smell!

Anna T

A Superb Product

Jude N.

These are really long lasting diffusers so worth the money.

Laura N

A quick spritz at the end of long, hot days of sightseeing relaxed & revived my restless legs and tired feet.

Natalie J

Stunning Body Oil. Incredible scent and has left skin feeling super soft

Vaughan F

Definitely my favourite incense ever! I’ve restocked many times.

Jas

Loved this candle it has lasted us so long and smells amazing

Olivia L

These are really great and fill the whole flat with their smell!

Anna T

A Superb Product

Jude N.

These are really long lasting diffusers so worth the money.

Laura N

A quick spritz at the end of long, hot days of sightseeing relaxed & revived my restless legs and tired feet.

Natalie J

Stunning Body Oil. Incredible scent and has left skin feeling super soft

Vaughan F

Definitely my favourite incense ever! I’ve restocked many times.

Jas

Loved this candle it has lasted us so long and smells amazing

Olivia L

These are really great and fill the whole flat with their smell!

Anna T

A Superb Product

Jude N.

These are really long lasting diffusers so worth the money.

Laura N

A quick spritz at the end of long, hot days of sightseeing relaxed & revived my restless legs and tired feet.

Natalie J

Stunning Body Oil. Incredible scent and has left skin feeling super soft

Vaughan F

Definitely my favourite incense ever! I’ve restocked many times.

Jas

Loved this candle it has lasted us so long and smells amazing

Olivia L

These are really great and fill the whole flat with their smell!

Anna T

A Superb Product

Jude N.

These are really long lasting diffusers so worth the money.

Laura N

A quick spritz at the end of long, hot days of sightseeing relaxed & revived my restless legs and tired feet.

Natalie J

Stunning Body Oil. Incredible scent and has left skin feeling super soft

Vaughan F

Definitely my favourite incense ever! I’ve restocked many times.

Jas

Loved this candle it has lasted us so long and smells amazing

Olivia L

These are really great and fill the whole flat with their smell!

Anna T

A Superb Product

Jude N.

These are really long lasting diffusers so worth the money.

Laura N

A quick spritz at the end of long, hot days of sightseeing relaxed & revived my restless legs and tired feet.

Natalie J

Stunning Body Oil. Incredible scent and has left skin feeling super soft

Vaughan F

Definitely my favourite incense ever! I’ve restocked many times.

Jas

Loved this candle it has lasted us so long and smells amazing

Olivia L

These are really great and fill the whole flat with their smell!

Anna T

A Superb Product

Jude N.

These are really long lasting diffusers so worth the money.

Laura N

A quick spritz at the end of long, hot days of sightseeing relaxed & revived my restless legs and tired feet.

Natalie J

Stunning Body Oil. Incredible scent and has left skin feeling super soft

Vaughan F

Definitely my favourite incense ever! I’ve restocked many times.

Jas

Loved this candle it has lasted us so long and smells amazing

Olivia L

These are really great and fill the whole flat with their smell!

Anna T

A Superb Product

Jude N.

These are really long lasting diffusers so worth the money.

Laura N

A quick spritz at the end of long, hot days of sightseeing relaxed & revived my restless legs and tired feet.

Natalie J

Stunning Body Oil. Incredible scent and has left skin feeling super soft

Vaughan F

Definitely my favourite incense ever! I’ve restocked many times.

Jas

Loved this candle it has lasted us so long and smells amazing

Olivia L

These are really great and fill the whole flat with their smell!

Anna T

A Superb Product

Jude N.

These are really long lasting diffusers so worth the money.

Laura N

A quick spritz at the end of long, hot days of sightseeing relaxed & revived my restless legs and tired feet.

Sign up

Create an account and join Ritual Rewards to start earning points when you shop with Earl of East.

Earn rewards

Earn points on every purchase, plus selected moments like referrals, reviews or special campaigns.

Redeem

Use your points towards Earl of East products, from candles and incense to bathing and home fragrance.

JOIN RITUAL REWARDS

Earl of East - Regent Street

Our central London home

Visit us in Quadrant Arcade, just off Regent Street, to explore our full home fragrance and bathing collections in person. Alongside candles, incense, reed diffusers, home mists and body care, you’ll find considered pieces chosen to complement our scent rituals, from incense holders and soap dishes to towels and everyday objects. A central London destination for scent discovery, gifting and candle-making workshops.

Earl of East - Kings Cross

Our flagship at Coal Drops Yard

Our Coal Drops Yard store brings together the full Earl of East fragrance collection with homeware, books, beauty, accessories and independent brands. Visit for scent advice, gifting, seasonal launches and a considered edit of objects for the home.

Earl of East - Redchurch Street

A Shoreditch neighbourhood store

Our Redchurch Street store sits in the heart of Shoreditch, with Earl of East candles, incense, bathing products and a rotating edit of lifestyle brands. Visit for everyday home fragrance, gifts, self-care and objects chosen for modern living.

Earl of East - Spitalfields

Fragrance, gifts and homeware

Find us at Spitalfields for Earl of East home fragrance, bathing products, gifts and a curated selection of homeware and lifestyle pieces. A neighbourhood store for scent discovery, thoughtful presents and everyday rituals.

Find a store

Earl of East Soho store shelves stocked with candles and fragrance

The Journal

Stories on scent, interiors, travel and the people shaping how we live.

EXPLORE THE JOURNAL

HOME TRENDS

The Story Behind Home For Now: Earl of East x Gestalten

Discover how Home For Now came to life, from conversations about belonging and rented spaces to homes photographed across London, New York and Los Angeles.

SCENTS & RITUALS

Scentscaping Your Home: A Room-by-Room Guide

Discover the art of scentscaping, with fragrance ideas for every room, from fresh hallways and herbaceous kitchens to grounding bedrooms and living spaces.

BEAUTY & WELLNESS

Minera Magnesium Spray: An Everyday Body Care Ritual

Meet Minera, our magnesium body spray designed for everyday rituals. Discover how to use it after movement, showering or as part of an evening wind-down.

Interviews

Scent Collaboration with Kevin Morby

Kevin Morby reflects on scent, memory and life on the road, and shares how American highways, summer storms and roadside wildflowers inspired his limited-edition candle and incense with Earl of East.