BEHIND THE BRAND: DIZZIAK
Earl of East meets DIZZIAK
At Earl of East we have four pillars; Create, Curate, Collaborate and Community and this weaves through everything we do as a company.
We love shining a light on the independent brands we stock. Brands that share our commitment to quality, craftsmanship and sustainability.
Meet DIZZIAK, as we explore what makes their products stand out, who are they and why we love them!
We love shining a light on the independent brands we stock. Brands that share our commitment to quality, craftsmanship and sustainability.
Meet DIZZIAK, as we explore what makes their products stand out, who are they and why we love them!
What prompted you to create DIZZIAK?
Loretta: Years of sub-standard hair products and salon nightmares pushed me to call out the problem. Finding something that truly worked was a constant struggle—my hair is a blend of about five different textures and nothing on the market delivered the deep hydration and high-performance I needed.
So, I created DIZZIAK because no one else had.
Launched in March 2018, DIZZIAK was born out of the need for powerful, expertly formulated haircare that works across all textures. No harsh chemicals, no weak formulas—just the right balance of high-quality ingredients that actually do the job.
Why should I buy DIZZIAK?
Because your hair deserves better. DIZZIAK is deeply hydrating, packed with active ingredients, and free from unnecessary fillers. No shortcuts, no gimmicks—just high-performance formulas that deliver. The perfect balance of hydration, moisture, and revitalisation, designed to leave hair soft, strong, and healthy—whatever your texture.
Can it really be for everyone?
Yes. Great hydration isn’t exclusive to one hair type. DIZZIAK is built on performance, not categories. Whether your hair is straight, wavy, curly, coily, thick, or fine, hydration is essential. Our formulas are designed to work across all textures—deeply nourishing without heaviness.
What are some of the hero ingredients?
DIZZIAK is packed with powerful ingredients that actually do the job. Some of our heroes:
Babassu Oil – Lightweight yet deeply hydrating, delivering moisture without heaviness.
Quinoa Protein – Strengthens, enhances elasticity, and helps retain colour.
Sodium PCA – A powerful humectant that attracts moisture to keep hair soft and hydrated.
Aloe Vera – Soothes and refreshes the scalp while locking in hydration.
And, importantly, DIZZIAK is free from sulphates, silicones, mineral oil, and parabens—and it’s 100% vegan.
Babassu Oil – Lightweight yet deeply hydrating, delivering moisture without heaviness.
Quinoa Protein – Strengthens, enhances elasticity, and helps retain colour.
Sodium PCA – A powerful humectant that attracts moisture to keep hair soft and hydrated.
Aloe Vera – Soothes and refreshes the scalp while locking in hydration.
And, importantly, DIZZIAK is free from sulphates, silicones, mineral oil, and parabens—and it’s 100% vegan.
It’s the right ingredients in the right balance.
Deep hydration. No compromise.
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