About Us 2023

OUR STORY

Earl of East was founded by Niko Dafkos and Paul Firmin in 2014, starting life as a market stall in East London, built from a love of home fragrance, and a desire to create something of their own.

Since then Earl of East has grown to include three stores in London, an online shop, and a line of home fragrance and bathing products that are made responsibly by a dedicated team in London.

Our brand has four pillars, Create, Curate, Collaborate and Community, and this weaves through everything we do as a company. Visit us and you’ll find a curated selection of independent brands and like-minded designers sharing shelves with our own home fragrance products.

But it’s not just about shopping. Over the years, our stores have become creative destinations, where we host candle making workshops and events, and serve coffee with conversations to our growing community both on and offline.

Our unique Earl of East scents have garnered a legion of loyal fans and we are proud to be stocked in over 260 stores worldwide.

As we continue to establish ourselves as a leading UK manufacturer of high quality home fragrance, we have collaborated with brands including END., Selfridges, JW Anderson and Blank Street. Alongside custom projects we also work producing content and marketing for brands such as PIVOTAL. And there’s many more exciting project to come.

CRAFTED BY US

We live and breathe fragrance because we believe scent is our most powerful sense. Our range of home fragrance and bathing products are all inspired by travel and hand blended in our London studio...

CONSIDERED PACKAGING

Earl of East products are thoughtfully packaged to ensure minimal waste and in materials including 100% recyclable amber jars and FSC certified sourced cardboard…

VISIT US

As well as showcasing Earl of East products, our three central London stores are home to some of our favourite independent brands curating a one-stop-shop for gifting and home...

OUR STORES

RECYCLE SCHEME

When you finish burning your candle, you can return the empty vessels for us to recycle, and by way of thank you you’ll receive 5% off your next purchase...

Plant a Tree

Every purchase on our site contributes towards our online forest where Ecologi plants a tree on our behalf. Find out how it works here…